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Search Engine Marketing (SEM) – Collider

What is Search Engine Marketing?

Search Engine Marketing (SEM) is the practice of making a link and description from a search engine appear on the search engine results page (SERP) after a keyword has been entered and searched for.

By creating these listings and/or ads appear on the SERP, you drive relevant traffic to your website. This traffic is therefore expected to carry out a behavior on the website per the websites owners’ Key Performance Indicators (KPIs). This could be anything from buying a product, downloading some information or data, to filling out a form or merely reading an article.

There are two types of SEM marketing. One is where you directly pay the search engine to appear on their SERP for certain keywords. This is referred to as paid search and comes under the umbrella term of Pay Per Click (PPC) marketing.

The other method is by letting the search engine display a link and description of your website as it is the most relevant and valuable site for the search term in question. This is what is called Search Engine Optimisation (SEO) and although you do not pay the search engine directly, you do need to put resource in order for your site to be deemed the most relevant to be displayed, especially on search terms with high competition.

The correct SEM strategy is often a mixture of both PPC and SEO. But this is really determined by the following:

  1. The Business in Question
  2. KPIs
  3. Competition
  4. Marketing Budget
  5. Time Frames

At Collider, we do not have packages to choose from, we put together a digital marketing proposal to suit your business. If you would like to discuss how we would approach helping your marketing strategy and digital presence, then please feel free to get in touch through the form below. If you would like to discover more about the digital channels that are available to your business, then you can follow the link below.

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